CULTIVATORS of BRAND IDENTITIES & DESIGNS
CULTIVATORS of BRAND IDENTITIES & DESIGNS
TeamTRI are innovators, ground-breakers, trend-setters, and front-runners in the world of Leadership training – an industry and institution that’s become ever-present and ever-more important due, in large part, to the efforts of TRI and its network of experts. 30 years have passed since TRI first hit the American stage, and on the eve of its tremendous silver milestone, the company was ready to take a fresh look at its brand image and strengthen it for the next quarter-century.
That's where Grey Dahlia comes in.
Logo Design | Identity System | Signage & Stationery
Our approach was to buld a simple logo, first and foremost. With the logo as a strong foundation, it can support the expansive and multi-faceted library of supporting elements we have planned for TeamTRI – an organization with many faces.
We’ve created a logo that draws from years of familiarity with the existing TRI brand, but is pared down to its most simple elements. The wire-form triangle emblem stands out as a sigil from the future – glowing and mysterious but confident and strong. The TeamTRI typeface is rounded, softening the look with youthfulness. Its baseline is masked just slightly as if by the silhouette of the horizon.